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John Lewis' Executive Director Pippa Wicks announces departure

Tom Shearsmith
27 February 2023

Following a period of considerable transformation of the John Lewis brand, Pippa Wicks, Executive Director at John Lewis, is leaving the business.

Wicks will be succeeded on an interim basis by Naomi Simcock, who currently serves as Retail Director at John Lewis. She will take over from Wicks with immediate effect and lead the delivery of the 2023 plan and priorities for the brand.

She joined the business from the Co-op in August 2020 as part of a management restructure by the chair, Sharon White, to create two separate bosses for John Lewis and Waitrose.

Wicks, who also sat on the board of the group, has been responsible for trading, merchandising, marketing and developing products and services for the department store company. She could be held responsible for initiatives including replacing its almost century-old 'Never Knowingly Undersold' price matching pledge and launching its low priced Anyday range.

Sharon White, Chairman of the John Lewis Partnership, said: “I am very grateful for Pippa’s contribution to John Lewis. She has been instrumental in reinvigorating the brand, launching our successful ANYDAY entry range, refreshing the John Lewis own brand range and repositioning John Lewis ‘for all life’s moments’. Under Pippa’s stewardship John Lewis has reported record sales and was recently recognised as the UK’s best retail brand for customer service.”

Pippa said: “I am proud of the considerable transformational progress the highly talented John Lewis team has made over the past few years, especially given the difficulties caused by the pandemic. It has been a real privilege and honour to work for the Partnership, and help transform John Lewis which is one of the most respected brands in the country.”

Marking the end of an 14-year partnership, advertising agency Adam&eveDDB recently declined to re-pitch to John Lewis for its Christmas advertisement campaign.

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