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John Lewis donates warm clothing to thousands of families during cold Winter season

Tom Shearsmith
12 February 2021

John Lewis is donating nearly 5000 items of warm clothing to families in need as the UK’s freezing temperatures continue this week.

John Lewis will ensure the clothing can be distributed easily and use local Home-Starts across ten key locations in the UK where vulnerable communities have been affected most during the pandemic.

John Lewis will donate clothing from its babywear, childrenswear, womenswear and menswear product ranges to help keep families stay warm during the third and coldest lockdown.

Fuel poverty has become a growing issue for struggling families in recent months. With many people forced to stay at home during lockdown, this has led to an inevitable increase in heating costs, which many simply cannot afford.

The support is part of the John Lewis Partnership’s Give a Little Love campaign which aims to make a lasting difference to some of those hit hardest during the last year.

The Give a Little Love campaign has already raised over £3 million for long term charity partners FareShare, Home-Start and local community groups, with a further £2 million pledged last month.

Peter Grigg, Chief Executive of Home-Start UK, said: “The extended lockdown continues to place great pressure on families and the cold weather brings additional challenges in terms of the costs of keeping warm and the chances to get outside to exercise and play – such crucial parts of childhood.

"This incredible donation from John Lewis and Waitrose will be brilliant for the families we work with at Home-Start and help them to keep warm and get outside which will make a huge difference to their wellbeing.”

Pippa Wicks, Executive Director of John Lewis, added: “This is undeniably one of the most challenging periods of the pandemic so far. As the impact is felt more deeply across society, we know that now is not the time to take our foot off the pedal in supporting families who need immediate and practical support.

Earlier this month, the John Lewis Partnership provided NHS workers with care packages to keep them refreshed as they continue to face extreme pressure in UK hospitals.

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