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John Lewis appoints former Net-a-Porter exec as Director of Merchandising

Sophie Smith
06 October 2025

John Lewis has appointed Anna Milne as Director of Merchandising, a new role that will be part of the company's management board. 

Effective 17 November, Milne brings nearly 20 years of experience in retail, including various merchandising roles at House of Fraser, ASOS, Jules B and The Outnet.

She most recently served as Merchandising Director at Net-a-Porter and Mr Porter for more than three years.

Milne, who will report to Vikki Kavanagh, Chief Commercial Officer, said: "Having grown up in Newcastle with John Lewis as a cornerstone of the high street, this feels like a full circle moment.

"I am delighted to take on this role within a Partnership that places people and community at its heart while delivering commercial excellence."

Kavanagh added: "Anna will be a fantastic addition to our team, bringing a wealth of experience to the role, and her leadership will be crucial for ensuring that our shops are fully stocked with a fantastic assortment of inspiring products."

It comes as John Lewis continues to bolster its leadership team, having last week appointed Helen Webb OBE as its new Chief People Officer, effective 24 November 2025.

With over three decades of experience in senior leadership roles across retail and other sectors, Webb brings a track record in people strategy, organisational development, and cultural transformation.

The John Lewis Partnership is the UK’s largest employee-owned business and operates two of the country’s most recognised retail brands: John Lewis and Waitrose.

John Lewis runs 34 stores across the UK and its online platform, while Waitrose operates over 300 shops across the UK and Channel Islands. The business is known for its distinctive partner model, in which all permanent employees are co-owners of the business.

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