In The Style appoints former Nobody's Child CEO in key tech and digital role

Influencer backed e-commerce fashion brand In The Style has bolstered its leadership team with the appointment of former Nobody’s Child CEO John Allen, as chief technology officer and chief digital officer.

With more than 20 years of experience in customer-facing digital leadership roles, Allen will be responsible for In The Style’s ongoing digital and technological differentiation - including the continued development of its successful, proprietary In The Style app.

Allen, who has also held the post of chief technology officer at Missguided and senior roles at ASOS, said: “I’m thrilled to be joining In The Style, which is a business I have long admired for its differentiated collaboration model and strong brand values.

“The business’s journey to date has been impressive to say the least and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition.”

In The Style CEO Adam Frisby added: “We are really excited to welcome John to the business. His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”