Joe Browns unveils 'Project Fun' capsule knitwear collection

Joe Browns has announced the launch of a new eight-piece capsule knitwear collection, nicknamed ‘Project Fun’, exploring how colour and pattern mixing can create unique statement pieces.

Launching on 14 December 2022, the ‘expressive’ collection, which features six jumpers and two cardigans, hopes to take customers through festive dressing and into the New Year, making January and February a "little brighter".

Speaking about the new collection, Jane Reik, Joe Browns' Buying Director, commented: “We decided we wanted to create a unique and remarkable knitwear collection that brought the fun we have at Joe Browns to life through design and colour. It needed to be bold, it needed to be eye-catching, but most of all it needed to be fun! And so ‘Project Fun’ was born.

“The in-house designers here at Joe Browns sunk their teeth into the project and the results have been fabulous. It’s launching at the perfect time of year for knitwear. It’s a great alternative to novelty knits and the designs will see you through into 2023 and beyond.

“In addition to the design elements briefed, we also knew this range needed to be affordable. With all that’s going on at the moment we wanted to create a collection that would inject fun into our customers wardrobe whilst being attainable from a price perspective, without compromising on quality. I believe we have delivered on this 100%. The range is vibrant and different, it feels luxurious and it’s at a great price.”

Each design has been exclusively created by Joe Browns’ in-house team, and is available at online and at its retail partners including NEXT, The Very Group, Freemans, and SilkFred.