Joe Browns first bricks and mortar store hits £1.25m in sales in just seven months

Joe Browns
Joe Browns Meadowhall

Online fashion brand Joe Browns says its first bricks and mortar store, opened in Sheffield’s Meadowhall seven months ago, has already achieved sales of £1.25m, prompting the brand to look for more retail sites.

The 4,000 sq ft store was opened last November as part of the shopping mall’s £60m redevelopment project and some 25,000 customers have already made a purchase there, said the brand’s founder and managing director Simon Brown.

“Sales have far exceeded our expectations, it is significantly driving more regional traffic to our website and we are now flooded with demand from customers for more stores. We are currently looking at plans to roll out more in the near future,” Brown said.

Gross profit has grown by over 30% in the last two years, with the company predicting further growth this year, despite the store investment. It also plans to further bolster sales with extended ranges and new product categories.

“We are pleased that our menswear range has outperformed the space, justifying us putting it in a prominent area of the store and the fresh new looks we create in our window displays turn heads and keep customers coming back.

“When we opened our first store, we believed we could deliver a real point of difference in the UK high street. This was a bold move in a challenging retail environment but we knew that if we could capture the essence of our fun and liberating brand and bring it to life in store, it could be a hugely successful move,” Brown added.

Claire Barber, Head of Central London Retail and Meadowhall at British Land, added: “Our transformation of Meadowhall was to enable retailers to thrive in an omni-channel world by creating a great destination for them and their customers. Joe Browns’ fantastic performance shows the important role that physical stores still play and we look forward to their continued success at Meadowhall.”