Jodie Harrison to join Belstaff as Global Brand Director

Belstaff has announced that Jodie Harrison will step into the newly-created position of Global Brand Director, starting January 2022.

In this new role, Harrison will oversee all brand touchpoints, from content and art direction to paid marketing, brand & wholesale partnerships and social media.

Jodie, who previously held senior positions Soho House, MR PORTER and Moda Operandi, will report directly to CEO Fran Millar who took up the helm at the brand in October 2020.

Jodie Harrison said: “We have an incredible opportunity on our hands. I’ve admired Belstaff from afar my whole career, working with them during my tenures at GQ and MR PORTER. I’ve seen the brand go through many different iterations and always wanted an opportunity to craft a bold, clear and consistent chapter for this great British brand with an enviable legacy. There are so many stories we have never told. So many ways for us to move forward. The time is now.”

Fran Millar added: “From the start of my journey with Belstaff, I knew we were going to need someone different to the norm to help us change the way we connect with our customers and to reshape how we show up in the world. Jodie’s breadth of experience, attitude to change and willingness to challenge conventions mean she is exactly what we need as a brand right now. Jodie sees and understands where we want to go – I’m delighted she has joined Belstaff at such a pivotal moment.”