Jo Malone London opens custom perfumery at Liverpool ONE

British perfume brand Jo Malone London has opened a new 1,250 sq ft custom concept space at Liverpool ONE shopping centre.

Located at 12 Peter’s Lane, the new concept store adds to Jo Malone London’s existing concession in Harvey Nichols Beauty Bazaar.

The new boutique will house the brand’s signature fragrances and scented candles, and will offer a complimentary embossing service. The store will also cater for men with an edit of grooming essentials and cologne collections.

Alison Clegg, director of asset management at landlord Grosvenor Europe, commented: “Jo Malone London is a natural fit within Peter’s Lane, which is brimming with premium international retailers. The sophisticated, heritage character of the brand seamlessly complements the elevated fashion, beauty and accessory line-up which we’ve carefully curated at the destination.”

The launch follows the announcement of British womenswear brand Mint Velvet’s opening at Liverpool ONE, as well as a new regional flagship for luxury jewellers ROX, both also situated on Peter’s Lane.