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Jo Jo Maman Bébé reports sales up 20% and strong online growth

Lauretta Roberts
07 April 2018

Jo Jo Maman Bébé, the specialist maternity wear and baby wear retailer, has posted sales up 20.3% to £57.5m in the 12 months to 30 June 2017.

Like-for-like sales at the retailer, which operates 82 stores and a website, were up 14.5% while total retail sales were up 11.7%. During the year the business added eight new stores.

But it was online that showed the sharpest growth with sales up almost 40% to £18.2m. Online sales now represent 33.3% of its overall sales, up from 28% in the prior year, according to accounts filed this week at Companies House.

International sales (the business sells to 46 countries worldwide) were up £0.2m and now represent 5.3% of turnover with its US subsidiary Jo Jo Maman Bébé US Inc showing an increase in sales of 32.9%. However since this US business is still effectively in start-up phase it made a loss of £0.5m. Its first US stores will open this spring.

The group as a whole posted a £0.6m increase in EBITDA to £5.62m while gross profit improved to 58.8%. It also ended the year in a strong cash position with £6.7m in the bank, compared to £2.4m in the prior year.

Jo Jo Maman Bébé was founded by entrepreneur Laura Tenison as a mail order business 25 years ago, inspired by French nautical style. The business operates from a London HQ with a warehouse in Newport, Wales (and one in New Jersey to serve the US market). It opened its first store in 2002.

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