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Jimmy Choo unveils Winona Ryder as face of AW24 campaign

Tom Bottomley
28 August 2024

Jimmy Choo has unveiled American actress Winona Ryder as the face of its new ‘Glamour Refined’ AW24 collection and campaign, in a series of striking photographs as well as a short film.

Conceived by Paris-based art directors, Ezra Petronio and Lana Petrusevych of Petronio Associates, and photographed by Ezra Petronio, the campaign "evokes the pared-back style and cultural reset of the late 90s; as embodied by Winona - an icon, then and now".

The minimalist set references a gallery like space with the focus firmly on Ryder, looking much younger than her 52 years, and the brand’s seasonal signature footwear, bags and eyewear.

An Academy Award nominated actress, known for her roles in films such as ‘Beetlejuice’, ‘Edward Scissorhands’, ‘Heathers’, ‘Little Women’, ‘Reality Bites’, ‘The Age of Innocence’, ‘Girl Interrupted’, ‘Black Swan’, the upcoming ‘Beetlejuice Beetlejuice’ and the hit Netflix TV series, ‘Stranger Things’, Ryder brings her undoubted charisma to the campaign.

The casting of Ryder is a testament not only to her talent as an actress but to her enduring style influence that "continues to inspire a timelessly edgy elegance".

Jimmy Choo

Sandra Choi, Creative Director at Jimmy Choo, said: "Winona is iconic in her style and her acting. We were both in our early 20s during the 1990s. Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent, combined with her individuality and ‘90s legacy, felt perfect to represent this collection."

Jimmy Choo

The new AW24 collection is described as "twisted classics that hark back to the formative years of Jimmy Choo".

It features archived Jimmy Choo styles that have been reworked, including the laced ‘Scarlett’ pump and an evolved ‘Brooklyn’ biker boot, as well as new designs such as the oversized soft leather ‘Diamond Tote’ and new iterations of the ‘Cinch’ bag.


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