Jimmy Choo puts up the "for sale" sign

Luxury footwear and accessories brand Jimmy Choo has announced it is exploring its "strategic options", which include a possible sale of the business.

Its controlling shareholder JAB Luxury, which owns 66.7% of its issued share capital, has said it is supportive of the process of examining the strategic options for the company but has said there is no certainty it will sell any or all of its shares at the moment. It has declined to make any further comment until the strategic options are outlined.

JAB, which also has stakes in brands such as Bally and Belstaff, acquired Jimmy Choo when it took full control of its then owner Labelux in July 2014. A stake of 25% of the business was floated on the London Stock Exchange in October of the same year at 140p per share, valuing it at £545m. Its current valuation is said to be around £670m.

The brand was founded by the shoe designer of the same name and former Vogue accessories editor Tamara Mellon in 1996. The pair later fell out and Jimmy Choo exited the business but his niece Sandra Choi remains its creative director. Mellon left the business in 2011 following its sale by then owner Towerbrook Capital to Labelux. She has since gone on to set up a brand under her own name in the US.