Jigsaw to expand store portfolio after Christmas sales jump 26%

Jigsaw is set to expand its bricks-and-mortar footprint after delivering a strong Christmas trading period and completing a strategic turnaround that has returned the British brand to growth.

For the 2025/26 festive period, sales were up by 26% year-on-year, reflecting renewed customer engagement across all channels. In-store sales increased by 14%, online sales rose by 34% and concession sales climbed by 46%, signalling broad-based momentum for the heritage retailer.

The performance follows a strategic reset initiated in the second quarter of 2025, including a capital injection from Jigsaw’s majority shareholder and the appointment of Tikki Godley as Managing Director.

Sales growth during the period was driven by strong demand for knitwear, leather clothing and outerwear. A renewed emphasis on full-price trading, combined with tighter buying controls and improved stock management, contributed to a 35% increase in profit margin year-on-year.

Jigsaw is now planning to expand its retail estate, investing in physical stores to bring the brand experience closer to its growing customer base.

Alongside its store plans, the company has confirmed it will return to its former head office at Kew Studios. The historic manor house has undergone a full refurbishment.

Tikki Godley, Managing Director at Jigsaw, said: "This transformation has been about getting back to what our customers love about Jigsaw – thoughtful design, quality and clothes that feel relevant to modern life. By putting product and customer insight at the heart of every decision, we’ve created a platform for sustainable growth and are excited to continue investing in the high street through 2026."

Read TheIndustry.fashion's exclusive interview with MD Tikki Godley here.