Jigsaw confirms UK retail footprint will grow by a quarter in 2026

Jigsaw is expanding its bricks-and-mortar footprint by almost a quarter, as it has “its sights set on an ambitious 2026” following a strong Christmas trading period and the completion of a strategic turnaround that has returned the British brand to growth.

The retailer announced in February that it was looking to expand its retail footprint to bring the brand experience closer to its growing customer base. It currently has 45 standalone stores across the UK, as well as a number of concession stores. With the announced store expansion, it will add another 10 stores to its portfolio this year.

Managing Director for Jigsaw, Tikki Godley, commented on the brand's expansion plans over the next year following the announcement that Jigsaw's newly appointed Retail Director, Lisa Butler, was leaving the role after just 10 days.

In 2023, Jigsaw opened a store in London’s Battersea Power Station, and a pop-up concept store in Islington, where it looked to engage customers by telling different stories via curated collections throughout the season. More recently, in October 2025, it re-opened the doors to its Kensington High Street following refurbishments.

Jigsaw saw a strong 2025/26 festive trading period, with sales increasing by 26% year-on-year, reflecting renewed customer engagement across all channels. In-store sales increased by 14%, online sales rose by 34% and concession sales climbed by 46%, signalling broad-based momentum for the heritage retailer.

The performance follows a strategic reset initiated in the second quarter of 2025, including a capital injection from Jigsaw’s majority shareholder and the appointment of Tikki Godley as Managing Director.

In an exclusive interview with TheIndustry.fashion, Godley outlined the brand's evolving retail strategy, which would focus on digital innovation without compromising the brand’s hallmark quality or the intimacy of its stores. "Digital development has become key for all businesses and is constantly evolving, so it will most definitely be a core focus," she noted. "However, this cannot be to the detriment of our stores, which need to retain their individuality, customer service and loyal customer base. If, and when, the right opportunities arise, we will always look to expand our store estate."

The time for this retail expansion has now come. While the focus right now is on perfecting the brand's UK operations, Godley also noted in her interview that she had her eyes on the global horizon. “North America and the Middle East are huge markets where British brands tend to resonate strongly. With marketplace models making it easier than ever to test and learn, multiple regions can launch within a relatively short time frame,” she added.