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Jigsaw appoints new Retail Director to drive store expansion

Sophie Smith
13 April 2026

Jigsaw has appointed Chris Browne as Retail Director to lead the next phase of its bricks-and-mortar expansion.

Browne brings experience in store development, property strategy and building retail teams across international markets.

He joins the business after a 30-year tenure at Ted Baker, where he served as Global Retail Director.

During his time at Ted Baker, Browne oversaw the expansion of the brand’s retail estate from eight stores to more than 500 locations globally, including growth into North America, the Middle East, Asia, Australia and Europe.

He also led a direct team of 128 people across five regional offices, alongside a wider retail workforce of more than 3,000.

The appointment comes as Jigsaw progresses its UK growth plans, having appointed property agency Colliers to identify 10 new store locations in Central London and across the UK.

If completed, the expansion would increase the retailer’s current portfolio of 43 standalone stores by nearly a quarter.

The plans follow a period of improved trading performance, with the company reporting a 26% year-on-year increase in Christmas sales and a 35% improvement in profit margins.

Commenting on his appointment, Browne said: "Jigsaw is a brand I've always admired - representing craftsmanship, quality and thoughtful design, which is increasingly rare on the high street. Finding the right homes for a brand like this matters, and I'm very much looking forward to getting started and securing the locations that will do justice to the product and the customer experience."

Tikki Godley, Managing Director at Jigsaw, added: "Chris is one of the most experienced retail directors in the UK and has an outstanding track record of building store portfolios and delivering growth. His appointment reflects the scale of our ambition. We have a clear plan to expand our physical footprint and bring Jigsaw to more customers across the country, and Chris is exactly the right person to lead that."

The move comes Lisa Butler stepped down as Retail Director shortly after joining, with the company stating that her brief tenure contributed to early-stage planning for the retailer’s store expansion strategy.

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