Jennifer Aniston has become the latest celebrity to break into the beauty market with her new natural haircare brand LolaVie.
Launching initially with a Glossing Detangler spray, the brand has been designed to showcase the power of natural ingredients along with scientific innovations including new bond-building technology derived from the desert plant salvia hispanica.
The new spray, which can be bought exclusively from lolavie.com features a potent mix of naturally-derived plant-based ingredients, including bamboo essence and extracts of lemon, ginger root and sugar cane.
It is also Leaping Bunny certified and formulated without water, silicones, sulphates or parabens.
Aniston, who made an initial foray into beauty with a perfume of the same name back in 2010, has been teasing the launch on Instagram over the last few days - with three uploaded images and the caption “LolaVie Coming Soon.”
Commenting on the brand, Aniston said: “I founded the brand with the simple premise – namely that you shouldn’t have to chose between products that perform well and are good to you.
Further products are expected to be launched under the brand over the coming months, with each new product “only released when it is just right, the best of what science and nature can offer,” she added.