Gok Wan fronts new JD Williams campaign with charity partner Macmillan
N Brown Group, the inclusive fashion and retail platform, is launching the latest instalment of its JD Williams WE SEE YOU campaign for spring/summer 2026, fronted by brand ambassador Gok Wan and supporting the cancer charity Macmillan.
The campaign is the third iteration of its WE SEE YOU campaign, which celebrates midlife women, who, according to the brand, have long been underserved and underrepresented.
This time, JD Williams is partnering with Macmillan Cancer Support as it seeks to recognise the shared experience that many midlife women face - being personally affected by cancer or having loved ones who have been affected - by both celebrating and supporting these women.
Gok Wan, who is famous for his fashion makeovers on shows such as How To Look Good Naked, joined JD Williams as its brand ambassador in 2024.
Proceeds from Gok Wan's charity single Deeper Love, originally released in 2024 in memory of his close friend Allison, who died from breast cancer, will go directly to support Macmillan's work, reflecting his ongoing commitment to the charity.
The song will be featured across TV and radio from 1 April to 30 June 2026.
Gok Wan said: "I’m so excited to be back launching JD Williams’ new spring/summer collection, full of pieces that help women feel amazing. Hearing Deeper Love as the soundtrack makes it even more special. I created it in memory of my dear friend Allison, so to see it continue to raise money for Macmillan - and reach more people through this campaign - means so much."
Esme Stone, Head of Brand Marketing at N Brown, added: "The WE SEE YOU campaign is about recognising and celebrating midlife women - an audience too often overlooked. At this stage in life, many of our customers will have been affected by cancer in some way, which is why our partnership with Macmillan matters.
"By bringing 'Deeper Love' into the campaign, we’re not only celebrating our customers, but connecting with them on a deeper, more emotional level - supporting a cause that resonates strongly within this community. We’re proud to use our platform to raise awareness and funds for Macmillan, while continuing to champion women as they are today.”
