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JD Sports returns to Hammersmith after a decade away

Tom Bottomley
22 November 2022

‘King of Trainers’ retailer JD Sports is set to mark its return to Hammersmith in West London after a 10-year absence with a new 4,000 sq ft store on King Street - opening Saturday 26 November 2022.

Formerly a New Look store, unit 33-35 is in the Livat Hammersmith building, which used to be known as Kings Mall.

Re-enforcing its status as the leading trainer and sports fashion retailer in the UK, JD Sports aims to provide local residents and Hammersmith shoppers with their fix of products from brands including Nike, Adidas, The North Face and Hoodrich, just in time for the main Christmas shopping season.

Sneakerheads will be able to enjoy a new customisation bar for trainers, allowing customers to choose a range of coloured laces and hardware to “help refresh and personalise their winter look”.

The King Street store, which is creating 27 new local jobs, expects to welcome 35 million visitors per year, sitting between two prominent London Underground stations and the bus station at Hammersmith Broadway.

The 59ft wide, double-height shopfront, will boast “wintery window placements” from influencers, musicians and athletes from JD’s 2022 ‘King of The Game’ ad campaign, which launched earlier this month. The ad includes footballers James Maddison and Trent Alexander-Arnold, currently both with the England squad at the World Cup in Qatar, boxer Antony Joshua and rapper and West London native, Central Cee.

James Air, Head of Group Acquisitions at JD Sports, said: “We can’t wait for our superb new store to open in Hammersmith, just in time for Christmas shopping. The store is the perfect size for our customers and will stock all major product lines. We have been looking for the right property here for some time.”

Natalia Petelina, Meeting Place Manager at Livat Hammersmith, commented: "Livat Hammersmith is providing the community with a convenient retail destination as well as a space to meet, spend time and enjoy new things. We’re delighted to have JD Sports opening.”

Customers are encouraged to visit the store this opening weekend with DJ Raymond providing the soundtrack.

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