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JD Sports’ new hybrid headquarters tipped for approval

Chloe Burney
16 February 2023

JD Sports' proposal to build a new Manchester headquarters, which includes a gym and recreational spaces, has been tipped for approval.

The sportswear giant designated land in Hollins Brook Way, Pilsworth, for the scheme when it submitted the proposal to the council last year. If the go-ahead is granted by Bury Council's planning committee on 21 February, the new JD Sports headquarters will have space for up to 2,000 employees.

The construction for the project is estimated to take two years. The headquarters would include a gym, outdoor sports facilities, a creche, and an unspecified restaurant.

jd sports

Since the plans were put out for public consultation, amendments have been made to address concerns raised by locals regarding the height of the creche, running track, landscaping, as well as the impacts of noise and pollution during construction.

A statement submitted to the council said: "The business is seeking to work with their employees to improve staff retention and has undertaken a series of internal reviews to understand the steps the business needs to take to achieve this.

"Coupled with the COVID-19 pandemic, this has seen a shift towards more flexible ways of working with the introduction of flexi-time and working from home. In addition to these measures, JD recognises the need to update and improve on the benefits that the business provides for employees.

"First and foremost is the provision of childcare for employees with very young children to alleviate pressures on new parents and improve issues around annual leave over school holidays. Other requirements include an improved food and beverage offer onsite, gym and recreation facilities, training environments and collaborative working spaces."

jd sports

This follows JD Sports' announcement of a five-year “strategic approach”, which includes up to 350 new stores per annum.

Régis Schultz, CEO of JD Sports, is rallying his management team at a Capital Markets Event to give an update on the strategic approach of the group over the next five years – including plans for significant retail expansion – to investors and analysts.

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