JD Sports lands on Las Vegas Strip in major move for US expansion

JD Sports has opened its third US flagship store in Las Vegas, marking a significant milestone in its ongoing expansion and customer engagement strategy across the region.

The launch of its near-29,000 sq ft store brings the brand’s signature retail experience and curated product mix from some of the world’s biggest sportswear brands to Las Vegas Boulevard.

It aligns with the company’s efforts to "engage with youth culture in key US cities". As of 3 May 2025, JD operated 339 stores across North America, including in Canada.

The new flagship store integrates JD’s omnichannel approach, combining physical and digital elements to enhance the overall shopping experience.

The space includes advanced digital design features that support immersive brand storytelling throughout the space - representing one of JD’s most technologically integrated stores to date - including one of the largest LED displays in JD’s North American portfolio.

Customers can also expect hyped drops and only-at-JD brand moments from global sportswear giants such as Nike, Jordan, New Balance, Adidas, ON and ASICS.

It also offers QR code scanning, mobile checkout and click-and-collect for an experience that "moves at the speed of youth culture".

John Hall, Managing Director for JD North America, said: "Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship.

"We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion.

"With our new store on the Las Vegas Boulevard, we’re building on growing momentum across North America to bring customers iconic experiences as we continue to propel youth culture forward, on every corner of the world."