JD Sports enters Metaverse with game for ‘sneakerheads’ on Facebook’s gaming platform
JD Sports has taken its first steps into the Metaverse with a virtual arcade-themed 3D game for Christmas, following on from its ‘King of the Game’ television and social media campaign for the festive season.
The move sees JD become the first brand to globally launch a game for ‘sneakerheads’ on the Facebook gaming platform.
In the JD ‘King of the Game’ campaign, 32 superstars, from sport, entertainment, and music culture, including Kano, KSI, Chunkz, Tobi Brown and Anthony Joshua, step into a magical neon-fuelled arcade hidden in the depths of a shopping centre.
Consumers can now step into JD’s virtual arcade themselves, as the Christmas campaign setting has been meticulously reconstructed by a grassroots community of creators via Meta’s new collaborative game platform.
The Metaverse game allows streetwear fans to build custom avatars and discover minigames within the JD arcade, going head-to-head with friends over table football, pinball, ‘The Grabber’ claw machine and other classic arcade games such as the dance mat - as seen in the JD Christmas television commercial.
JD joins a series of other user-created virtual worlds on Meta’s ‘Crayta’ platform. As players explore the glowing world, they can collect golden JD coins and the highest coin collectors will automatically be entered into a national leader board.