JD Sports and Wingstop launch crave-worthy trainer give away
JD Sports and Wingstop UK have unveiled a new partnership that brings together streetwear culture and crave-worthy food. The campaign, announced this week, offers sneakerheads and food lovers the chance to win exclusive kicks and Wingstop meals through a nationwide treasure hunt.
This collaboration is more than just a promotional campaign, it’s a chance for shoppers to win a mix of cult-favourite sneakers and Wingstop’s signature flavours.
As part of the promotion, which runs until 6 June, JD is offering fans the opportunity to score exclusive 'Only at JD' trainers from some of the biggest names in sportswear, including Adidas, Nike, Asics and New Balance. But that’s not all. Winners will also receive a £50 Wingstop UK voucher, giving them the perfect excuse to indulge in the wing experience it is known for.
500 bespoke 3D-printed miniature trainers have been hidden inside meals at 48 Wingstop UK locations nationwide. To participate, customers need to purchase the JD Full Flavour Fix meal (available for dine-in or takeaway) and hunt for the mini trainer hidden within. Each miniature trainer includes a unique QR code, which, when scanned, unlocks the chance to claim a full-size pair of e JD trainers and a £50 Wingstop UK voucher.
With limited quantities available and high demand expected, the campaign serves as both a brand experience and a call to action — one that speaks to a generation passionate about taste, in both senses of the word.
