JD extends connected loyalty scheme with Nike to US
JD Sports has become the first global retail partner of Nike's Connected Membership scheme after extending the rewards programme, which launched in the UK in September 2022, to the US.
The Nike Connected Membership programme will now give JD’s US customers access to select Nike member-only footwear and apparel when they opt to link their JD Status and Nike Membership accounts through the JD mobile app or web.
By linking accounts, JD and Nike customers "unlock an instant reward bonus", curated collections and early access to select Nike member products, as well as exclusive experiences and services.
Régis Schultz, CEO of JD Sports, said: "Becoming Nike’s first global Connected Member partner strengthens our long standing, strategic relationship with the brand. We want to redefine how brands and retailers work together to set a global standard for customer experience in our stores and across our digital channels - and this means making sure we find new ways to reward loyalty.
"This partnership cements JD’s position as the leading global omnichannel retailer of sports fashion brands, providing our extremely brand conscious customers with the products they want most across footwear and apparel.
"We want our customers to shop with JD knowing they are accessing the very best of what our partner brands have to offer, giving them the confidence that they are at the forefront of the trends shaping sports fashion."
The announcement underscores JD’s market leading proposition in North America – a key strategic growth territory for the business and the largest sportswear market in the world.
