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JD celebrates youth culture in new Christmas ad

Camilla Rydzek
08 November 2021

JD's new Christmas ad transports viewers to a fictitious high street lined with grocery stores, dog groomers and more, prominently showing the J and D trademark on the store signs.

The ad features a number of youthful celebrities from the music and sport industries, including presenter Maya Jama, singer Ms Banks and rappers Little Simz and Jay1, as well as YouTuber KSI to name a few – hanging out in stores called Juicy and Delicious or a dog grooming shop Jama and Dapaah, with the highlighted J and D letters linking back to the sports brand's brand name.

All of the looks worn by the cast is available to shop on the JD website and customers can filter the product selection to find the pieces worn by cast-members KSI, Michael Dapaah, Maya Jama, Aitch and Ms Banks directly.

The brand has also launched a TikTok challenge on its official account @jdofficial, where users can use the #JDSTREET to show the brand their own streets and favourite spots to have the chance to win £2000 cash as well as a JD VIP experience.

TikTok JD

JD's TikTok challenge invites users to film themselves in their own streets and favourite spots

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