JATC to add "The Edit" dedicated womenswear area

UK fashion trade show Just Around the Corner (JATC) is launching a dedicated womenswear only area called 'The Edit' at its Manchester show at Freight Island on 2-3 August, and at its Truman Brewery edition in East London on 7-9 August 2022.

The area will focus on “an elevated mix and also offer the opportunity for a slightly more mature brand mix”, which will give more buyers a reason to visit the events.

JATC Founder Juls Dawson, said: “The JATC concept has been so well received by our commercial women’s exhibitors and we are well established in this sector with a 90% re-sign rate and 70% of brands now showing in both locations.

“It was time to expand our age and price demographic to a wider audience, so we’ve created ‘The Edit’ and we now have over 50 new brands in both locations signed up. Once we have proof of concept, this zone has the biggest potential for growth for JATC in future seasons.”

Brands showing in The Edit include Aarhus, Anokhi, Bruuns Bazaar, Capri, Freedom Moses, Hope and Ivy, Ideal of Sweden, Juicy Couture, Knit Knit, Lotus Eaters, Odd Molly, Sirens and West Seventy Nine.