JAK lands Selfridges as first UK stockist
Premium Portuguese sustainable sneaker brand JAK, which was founded in Lisbon in 2014 and is known for its minimalist aesthetic in its home market, has just launched at Selfridges in London – its first UK stockist.
JAK sources leathers from Portugal and Italy and only works with tanneries certified by the Leather World Group that comply with REACH regulations.
The brand also uses AppleSkin from Mabel Industries, which takes apple cores and peels and integrates them into a material with the same mechanical resistance as other synthetic fabrics.
As a vegan alternative with high performance benefits, JAK utilises onSteam Microfibre, which is sourced in Spain and is 100% breathable, quick drying, ultra-soft feeling and hypoallergenic.
Isabel Henriques da Silva, co-founder and Creative Director of JAK, told TheIndustry.fashion: "We’re thrilled to introduce JAK to the UK, starting with such an esteemed partner as Selfridges, our commitment to quality, design, and responsible production aligns perfectly with the values of the modern consumer.
"We can’t wait for UK shoppers to experience JAK’s understated yet luxurious footwear first hand."
As well as in the Selfridges store at 400 Oxford Street in London, JAK will also be available on the retailer’s website with prices ranging from £210 - £240.
