Jägermeister launches "Best Nights" streetwear capsule collection

Alcohol brand Jägermeister is to launch its first ever international streetwear collection, aimed at the streetwear community across 22 markets globally.

Due for release 31 January 2021, the urban streetwear collection includes core elements of the Jägermeister branding, featuring twelve exclusive pieces including t-shirts, hoodies, trousers and accessories.

In a statement, the company said: "Each item also emphasises the meaning of a best night with friends. Even though these nights look different now because of the global Coronavirus pandemic, Jägermeister is committed to spreading a message of optimism, conveying that we will hopefully soon be able to enjoy our best nights out together with each other again."

Wolfgang Moeller, Global Chief Marketing Officer for Jägermeister, added: "The best nights as part of our very own brand promise inspired us to create this one-of-a-kind collection. For those nights, superb style is just as important as the perfect ice-cold shot."

Jägermeister also announced that the collection will be fronted by New York-based stylist Bloody Osiris. As a popular stylist, he has worked for celebrities including Travis Scott and is a model on the American catwalks of streetwear fashion brands.

Bloody Osiris said: “I really appreciate the boldness that Jägermeister steps outside their comfort zone and create something new. Within the campaign I had the creative control to stay true to my authentic self and the Jägermeister streetwear collection is driven by the same convictions.”

To make a contribution in support of the club culture that is severely threatened by the COVID-19 pandemic, Jägermeister will also give donate €1 per order to the United We Stream initiative.