Jacquemus opens accessories boutique in Selfridges
Following the launch of its experiential "Le Bleu" collaboration with Selfridges, French fashion label Jacquemus has opened a dedicated boutique in the London department store.
Located in the Selfridges Accessories Hall, the 860sq ft space is set within the store’s monumental Duke Street façade and offers the brand’s Chiquito, Bambino, Baneto, and Pichoto bags alongside a broad selection of other accessories.
The label's global-first shop in a shop has been created using a clay-based material packed with secret cabinets to create a constant feeling of discovery.
Clad in terracruda, which echos Jacquemus' native Provence, the design of the boutique started from the idea of testing the limits of working with a single material.
Jack Cassidy, Selfridges Director of Accessories said: "We are so proud to have worked with Simon and the Jacquemus and AMO teams to create this world-first destination in which to discover and explore the brand’s unique and creative personality- and of course, its most-wanted accessories."
Ellen van Loon, OMA Partner added: "The inspiration for the design of the Jacquemus space owes to the brand’s origins in the south of France. We wanted to capture the atmosphere of Provence through the materiality of the space, which led us to approach the design in a different way altogether. Instead of working with form and deciding on the materials afterward, we chose the materials at the outset and let them guide the shape of the space."
