Menswear and streetwear show Jacket Required has announced it will be relocating to the Saatchi Gallery on the King’s Road in south west London for the SS21 show, taking place on 22-23 July 2020.
Martin Arnold, fashion portfolio director at the show’s owners Hyve Group plc, formerly ITE Group plc, said: “We want to give the SS21 edition of Jacket Required a significant reboot, so in line with our plans to really push the premium edge of Jacket Required and make it the UK’s only true home for premium menswear once again, we’re moving to the iconic Saatchi Gallery.
“As many regular Hyve Fashion attendees and exhibitors will know, our premium womenswear show, Scoop, also calls this venue home. As we continue to align the fashion portfolio, we wanted to bring Jacket Required in line with Scoop’s setting and values, to ensure that our premium offerings across men’s and women’s fashion truly match.”
The July show will offer showroom spaces for sustainable, contemporary, streetwear and tailoring sectors. Arnold says that while Jacket Required and Scoop will remain separate, running to their own original datelines, aligning the two shows “will help to solidify our premium identity.”
The current edition of Jacket Required is taking place at The Truman Brewery in East London on 22-23 February.