Jacket Required to launch new talent and homeware sectors

London fashion trade show Jacket Required has announced the launch of two new areas for the January 2019 show, called "Introduces", focusing on up-and-coming designers, and "Living", featuring an edited selection of lifestyle and homeware products.

Taking place at The Old Truman Brewery from 23-24 January 2019, the new "Introduces" platform will give visitors the opportunity to discover the breakthrough talents of the new season, as well as future contemporary classics with Jacket Required’s pick of emerging designers.

Lindsay Hoyes, event director of Jacket Required, said: “With authenticity and individuality at its core, Jacket Required launches 'Introduces' and ‘Living’ this season offering an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homeware products, which provide a complementary offer alongside our current progressive fashion line-up.”

There is also to be a new AW19 campaign called "Reinvention Reimagined", which focuses on the importance of sustainability and transparency within the supply chain, while championing new trends. The campaign will filter throughout the next event with a particular emphasis on adding sustainability to the show agenda.