Jacket Required to get facelift with new skate ramp installation
Contemporary menswear and streetwear trade show Jacket Required – taking place at the Old Truman Brewery on 22-23 January 2020 – is getting a revamped show layout focusing on premium and sustainable menswear, and an updated show build including a skate ramp.
To generate an “experiential buzz,” the installation of the Santa Cruz skate ramp will offer entertaining live demonstrations from their skilled skate team. Santa Cruz will also be presenting its AW20 collection alongside streetwear brands Arbor, Powell Peralta, Straye Footwear, Body Glove, IMPALA and R8GZ. Sustainability continues to be a key focus for the show and will showcase the debut collection from new label Universal Change Makers (UCM).
Adam Gough, event director of Jacket Required, says: “The AW20 show will differentiate itself with a high quality streamlined premium, streetwear and sustainability offering of brands. The show build is shifting to premium full height white walling, and the revamped layout has been designed to present visitors with an inspiring and stimulating buying environment. The Santa Cruz skate ramp installation and live DJ’s aim to elevate the whole Jacket Required experience.”
New brands signed up to do the show include Snowman New York, Hedon, Bjanko Milano, On Running an Alexridolfi, who will be showing alongside the likes of Aigle, R.M.Williams, Cheaney, Blundstone, Fjallraven, Suit Denmark, Didriksons, Lois Jeans, TOMS and Kangol.