Jacket Required partners with Klarna UK

Contemporary menswear and streetwear tradeshow Jacket Required – taking place at the Old Truman Brewery on 22-23 January – is partnering with Klarna UK with a show sponsorship deal.

Klarna UK will create a branded installation at the entrance of the show, as well as providing a "Klarna Lounge" area, where visitors can meet and network. Klarna UK is also co-sponsoring the Jacket Required After Party on Wednesday 22 January at Beach Blanket Babylon in Shoreditch, from 7pm.

Luke Griffiths, vice president and general manager at Klarna UK, says: “Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK high street.

“Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the fashion industry. We are very excited to be supporting the event and sharing our experience of removing friction from the buying experience for millions of shoppers.”

The show has also revealed a line-up of new brands - offering visitors the opportunity to view their collections for the first time in the UK. New brands to expect at the show include Aigle, Ucon Acrobatics, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers, Surf Perimeters, Snowman New York, Saint James, Valentino De Santis, Serts London, Munich Footwear, Invicta, Mossimo Clothing, Sorren and Randolph.

Daisy King Club at Jacket Required

Adam Gough, event director at Jacket Required, comments: “Visitors are going to see some dramatic and strategic changes to this season’s Jacket Required. We have re-evaluated what visitors want and created a show we hope will be well received by the industry.

“With an emphasis on sustainability, new and premium brands as well as streetwear, the tight edit will be very focused. We are delighted to introduce Klarna as our headline sponsor to raise awareness of their services in retail. They have made a big impact since their launch and both retailers and shopper’s benefit from their simple payment solutions.”