Jack Wills to open its first outlet store at Springfields Outlet

British premium fashion and lifestyle brand Jack Wills is set to open its first outlet store at the Springfields Outlet in Lincolnshire.

The 1,500 sq ft store will join the existing fashion line-up at the East of England centre that is already home to Joules, White Stuff, GAP, Next and Fat Face.

The signing of Jack Wills is the fourth in as many months for the outlet, which this summer opened a new £1.2m leisure attraction, Springfields Adventure Land.

Director of SLR Ian Sanderson said: “The importance of an integrated, experiential, f&b and leisure offer, alongside a strong retail provision is increasingly attracting customers from further afield and encouraging visitors to stay for longer, to the benefit of retailers.

"The expectation of being able to shop at discount all year round has positioned the outlet sector as offering the best of both worlds: year-round discounts and the opportunity to try a product before making a purchase. Consequently, the outlet sector is increasingly becoming part of retailers’ strategies, resulting in new, premium, signings at Springfields.”

Owned by the Triton Property Fund and managed by UBS, Springfields is home to 54 retailers and it has an average occupancy rate above 98%. Since opening in 2004 it has achieved 13 years of consecutive growth.