Jack Wills signs kidswear license deal with BMG

Jack Wills has signed a license agreement with Brand Machine Group (BMG) to create a childrenswear line, which will launch at retail this December for the SS21 season.

Under the terms of the agreement BMG will design, manufacture and market childrenswear apparel and accessories on behalf of Jack Wills for boys and girls ages 0-16 yrs.

The collection includes t-shirts, sweats, fashion outerwear and accessories with baby and toddler wear to follow in future seasons.

A spokesperson on behalf of Jack Wills said: "We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills. This partnership is an important step for the future of Jack Wills and one which will improve our brand positioning across the UK/internationally."

BMG CEO Boo Jalil added: "We are excited to be a part of a British heritage-inspired brand and bring Jack Wills into our portfolio of established brands. As experts in childrenswear we have a shared vision of outstanding quality product."

BMG creates childrenswear for a number of leading brands including Lyle & Scott, Original Penguin, Ben Sherman and more.

Jack Wills, the young fashion and lifestyle brand, was founded in Salcombe in 1999 and since last summer has been part of the Frasers Group.