Jacamo expands third party tailoring offer with BOSS, Ted Baker and Jack & Jones

N Brown Group’s Jacamo is expanding its ready-to-wear formalwear offer with the addition of new third party brands – including BOSS, Ted Baker and Jack & Jones – “to meet growing customer demand”.

It comes as the online retailer releases its second tailoring drop under its exclusive partnership with William Hunt, the luxury British Savile Row tailor and menswear brand.

The new launches align with Jacamo’s strategy to continue to drive customer demand through its branded proposition. The formalwear lines from BOSS, Ted Baker and Jack & Jones are being introduced now and throughout April 2023.

Each third-party brand is set to serve different demographics within Jacamo’s customer base. Jack & Jones sits at the most affordable entry price point, offering suit jackets at £90 and trousers at £50. BOSS and Ted Baker form part of the more premium branded offering, with 50 lines available across both brands. A Ted Baker two-piece suit will retail at £350 and a BOSS suit jacket at £269.

The new William Hunt collection is now available in Jacamo’s inclusive range of sizing, with suit jackets in sizes from 38R to 60R, suit trousers in sizes 34R to 54R and waistcoats with an adjustable fit. Suit jackets start at £175, trousers at £75 and waistcoats at £65.

Martin Roberts, Head of Buying at Jacamo, commented: “We’re really excited by the launch of the new third-party brands - BOSS, Ted Baker and Jack & Jones - this spring, which will give Jacamo its most credible formalwear offer in its history.

“The art of a great suit starts with the fit, and our fit expertise means we are also truly excited by the launch of our second collection with William Hunt. We have worked closely with the Savile Row tailors to launch a collection in an inclusive range of sizing, exclusive to Jacamo, with every man in mind.”

Formalwear has continued to increase its importance within the Jacamo product mix, now accounting for 13% of its sales, with demand last year driven by Jacamo’s own label proposition. The launch of the new brands, and the second William Hunt collection, will further support what is seen as a significant growth area for Jacamo.

Main image: William Hunt at Jacamo

Read our recent comment piece from contributor Marcus Jaye on Will all men’s suiting soon be ‘made-to-order’? here.