US brand J Crew has announced plans to expand in the UK by opening concessions within branches of John Lewis across the country.
From this month J Crew concessions will be debuting within five John Lewis locations; Oxford Street, Peter Jones (Sloane Square), Westfield White City, Cheadle and Bluewater.
Sister brand Madewell will also open nine additional concessions, following its launch at Westfield White City earlier this year. As well as being in present in the same five stores as J Crew, it will also be sold at Cambridge, Cribbs Causeway, Liverpool, Southampton and Trafford.
Both of the brands will also be stocked on John Lewis’s website and the offer will include a selection of womenswear, women’s accessories, menswear and Crewcuts by J.Crew, the brand’s kidswear line. Prices for the J Crew range start at £8 moving up to £350, while Madewell, which is a younger denim-focused line, ranges from £12.50 to £498.
John Lewis will also stock select collaborations such as the recently launched J.Crew x Abigail Borg line, the exclusive collection designed by the Birmingham-based print designer, which brings her patterns to womenswear for the first time ever.
J Crew has six standalone stores in London, on Regent Street, Brompton Road, Redchurch Street, Marylebone High Street, Lamb’s Conduit Street and Sloane Square. Madewell arrived in the UK via John Lewis Westfield White City in March of this year.