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ISAWITFIRST to launch kidswear range

Tom Shearsmith
13 July 2021

Manchester-based brand ISAWITFIRST has announced the addition of kidswear to its ever-growing roster, offering girls clothing from ages 3-4 up to 12-13.

Consisting of 69 items, the new kidswear collection features a range of wardrobe basics as well as a selection of summer pieces in a variety of colours.

Offering both specific kidswear pieces and matching items to some adult lines, the new collection is priced affordably, ranging from £5-£30. has curated a gallery to showcase the new collection:

Leanne Holmes, Brand Director at ISAWITFIRST said: “After seeing the success of our women and menswear collections we knew there was just one step further we could take to dominate the fashion world. We are delighted to announce the launch of ISAWITFIRST Kids – consisting of 69 affordable new lines.”

At ISAWITFIRST we are passionate about creating trendy, affordable, and accessible products for all our customers and the new kids range embodies just that. We are so excited to grow our younger fan-base of aspiring ISAWITFIRST fashionistas!”

Last month, ISAWITFIRST announced that they are once again the Official Fashion & Sunglasses Partner of ITV's Love Island for 2021, following a hugely successful partnerships in 2019 and 2020.

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