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ISAWITFIRST launches anti-spiking campaign for International Women’s Day

Sophie Smith
08 March 2022

Fast fashion brand ISAWITFIRST has partnered with Check Your Drink to raise awareness about drink spiking in a new #stopthespike campaign.

To commemorate International Women’s Day, ISAWITFIRST will be giving away free samples of the CYD test kits in each order placed today. The company will also provide with customers a dedicated information leaflet.

Check Your Drink offers the UK detection tests, developed by chemists to combat drink spiking. The test works by dabbing a finger, straw or stirrer into a drink, then putting a drop onto each test patch and looking for a colour change.

According to a YouGov survey, one third of women know someone who has been spiked and 1 in 9 women say they have been spiked themselves. The tests help to ensure women are safe from the effects of spiking.

Bryony Frith, ISAWITFIRST Marketing Manager, said: “As a brand that is run by women for women, this topic was close to our hearts and something that we all have experiences of either directly or indirectly. With this being said, keeping our consumers and staff safe is our main priority, we hope that this partnership with Check Your Drink and the offer of free samples will help people feel safer when drinking in public places."

Katie Burrington, Check Your Drink Founder, added: “Many bars, nightclubs and student bodies have been looking for effective ways to protect their customers and members against the recent wave of drink spiking and have chosen to stock CYD drug tests in their quest to fight back. Check Your Drink is excited to be working with and supporting ISAWITFIRST customers to help keep more people safe when they are out and about drinking.”

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