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ISAWITFIRST donates £135,000 to the NHS

Sadiyah Ismailjee
17 August 2020

Fast fashion e-tailer ISAWITFIRST has announced it has raised £135,000 for the NHS. ISAWITFIRST and Manchester Foundation Trust Charity have been working together since March 2020 to maximise the donations raised.

The money was raised through the following activations:

  • The Charity Collection- T-shirts were sold for £10 with 100% of profits going to the NHS. The collection of 24 t-shirts included four exclusively designed Isolation With The Nation t-shirts, created by The Only Way Is Essex stars Saffron Lempriere & Bobby Norris.
  • The Blue Category- Every Thursday, 100% of profits made through the blue category on the brand's site were donated to the NHS.
  • £1 at checkout- Each customer was given the opportunity to donate £1 to the NHS at the checkout.

Manchester Foundation Trust Charity and ISAWITFIRST have worked collaboratively to distribute the donation.

As per Bobby Norris’ wishes £35,000 raised from the Isolation With The Nation t-shirts will be donated towards a project for Adult Cancer Services, specific to Hematological cancer.

£100,000 raised from the other initiatives with ISAWITFIRST will go towards priority projects supporting the excellence in treatment, research and care Manchester Foundation Trust Charity provide to their patients.

Manchester Foundation Trust Charity fundraises for the largest NHS Trust in the country –Manchester University NHS Foundation Trust.

With more than 25,000 staff employed throughout the Trust's family of hospitals and community services, they collectively see more than 2.5million patients every year.

Senior Corporate Fundraising Manager at Manchester Foundation Trust CharityRachel Laycocksaid: “We’re so pleased to have supporting our Charity and all the incredible work our teams do at hospitals in Manchester and Trafford.

"This money will make an incredible difference to our patients and ensure that our Charity can make what can be a daunting and emotional time in hospital that little bit easier. The whole team would like to thank Bobby, Saffron and for their wonderful donation."

Charity Strategy Advisor for ISAWITFIRST.COM, Antonia Gough added: “Further to donating £53,000 worth of PPE to the NHS we are so proud to have raised £135,000 for Manchester Foundation Trust Charity. We felt it was important to use our online platform to support the NHS during this challenging time."

"The team felt passionately about raising as much awareness and money as possible, so we implemented a three-pronged activation which included: exclusively designed t-shirts, a dedicated category on site and the option to add £1 at checkout. Charity work is extremely close to our hearts at and something that we’ve done in the past and something we continue to do.”

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