ISAWITFIRST announces partnership with Love Island

Manchester based fast-fashion e-tailer ISAWITFIRST.com has just been announced as the official fashion partner of ITV2’s hit show, Love Island for 2019.

As the exclusive fashion partner, ISAWITFIRST.COM will be providing the female Islanders with a whole new show stopping wardrobe for their time in the villa, as well as exclusive product placement for the hotly anticipated dates and themed party episode.

The audience will be able to shop looks directly from the Love Island app, where all the products worn by the contestants will be showcased.

Leanne Holmes, Brand Director at ISAWITFIRST.COM, said: "We're absolutely thrilled to be partnering with Love Island this year. The Love Island brand really resonates with our customer, so we can't wait to see where this partnership takes the brand. We are all avid watchers of the show and to be a part of it this year is an incredible achievement for us as a brand. The ISAWITFIRST.COM girl's style aligns perfectly with that of Love Island and we're so excited to see how this year's Islanders style 'The Exclusive Love Island Fashion Collection by ISAWITFIRST.COM!"

The brand will also be running a competition where two winners will be able to attend the live final in Mallorca, with travel and 4-star, all-inclusive accommodation included.

Founded in 2017, ISAWITFIRST.COM has quickly grown to become one of the UK's leading fast-fashion e-tailers.