intu has launched a new project, with the aim to boost footfall, dwell time and brighten the moods of its centres’ 35 million visitors, using the psychological benefits of colour and creating three walk-in light houses.
The Happy, Calm and Energise houses will tour intu’s popular shopping destinations throughout 2020 featuring colour combinations proven to help people feel happier, more relaxed and more energised.
In a statement, Roger Binks, Customer Experience Director at intu, said: “The Light House Experience is just one example of how intu is creating places where people love to be and that will make them smile. This is part of the ongoing transformation of our centres into successful destinations where all our customers can flourish.”
“We are committed to the wellbeing of our people and visitors and the Light House Experience is the perfect opportunity to brighten millions of people’s days across the country this year.”
The Light House Experience is currently docked at intu Lakeside and will visit 11 more intu Shopping Centres during the next nine months.
The Light House Experience is an indication at the transformation of retail spaces into experiences is a future predicted in Westfield’s Europe-wide study, released earlier this month.