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intu partners with start-ups to enhance shopping experience

Lauretta Roberts
25 May 2018

Shopping centre operator intu has partnered with seven technology start-ups who will be testing their innovative ideas to shape the future of retail and leisure at its 14 UK shopping centres and online at

The seven start-ups were chosen from 97 entrants to the incubation programme intu Accelerate, run in partnership with early stage investors L Marks, and their initiatives include new technologies that will reduce carbon emissions and deliver shoppers’ bags straight to their cars.

The full list of participants who have been invited to work with the owner of centres such as intu Trafford Centre, intu Lakeside and intu Metrocentre, over a ten-week period, are:

CarTap – provides secure access to vehicles to deliver shoppers’ bags straight to their cars

Grid Edge – saves money and reduces carbon emissions by using artificial intelligence to control energy usage

Rhythm – creates multiplayer games for big screens that connect companies with crowds of people

WeFiFo – an online marketplace that connects amateur and professional chefs with paying guests

Greendeck – uses AI to help fashion brands and retailers automatically classify products into categories and attributes

Yosh.Ai – a virtual assistant that provides a personal shopping service

Roialty – hi-tech marketing platform that turns anonymous social media data into valuable customer insight

David Fischel, intu chief executive said: “Retail is one of the UK’s most exciting and dynamic industries and it’s transforming at pace. Together with these creative and innovative businesses, we’re developing answers to many of the questions facing our customers and retailers today.

“intu Accelerate is giving these seven new businesses the opportunity to show how we can do things differently through live trials that will also demonstrate the potential of their idea to shape the future of retail and create the perfect shopping experience.”

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