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WEEKDAY

Description:

Founded in 2002, Weekday is a Swedish denim and fashion brand dedicated to encouraging self-confidence and self-expression. The brand currently ships to 19 online markets, has stores in nine countries around the world and has been a part of the H&M Group since 2008. Weekday is known for its minimalist pieces and its affordable clothes.

The brand has two stores in central London and by the end of 2019 it will have five stores – four in London (a further two are planned for Soho and Shoreditch) and its first outside of London in Sheffield.

Contact Information
Head Office Address:
1st Floor, 25 Argyll Street, London W1F 7TS
Head Office Telephone: 00 46 8796 5500
Website:
Company Information
Segments / Shopping Categories:

menswear; womenswear; footwear; swimwear; jewellery

Parent Company/Key Investors:

H&M HENNES & MAURITZ LIMITED

UK Standalone Stores: 2 (5 by end of 2019)
International Stores & Stockists: 36
Total Global Stores & Stockists: 38
Group Companies:

H&M; Weekday; Cos; Monki; H&M Home; Afound; Cheap Monday; & Other Stories

Key Brands Stocked:

Buffalo; Champion; Cheap Monday; Dr Martens; Eastpak; Fila; Kappa; Levis; Timberland; Vans; Weekday

Key Executives
Chief Executive: Karl-Johan Persson (H&M)
Managing Director:  Daniel Herrmann
Buying Director: Ylva Morud (Head of Buying)
Design Director: Louise Axelsson Lasson (Creative Director)
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