Founded in 2002, Weekday is a Swedish denim and fashion brand dedicated to encouraging self-confidence and self-expression. The brand currently ships to 19 online markets, has stores in nine countries around the world and has been a part of the H&M Group since 2008. Weekday is known for its minimalist pieces and its affordable clothes.
The brand has two stores in central London and by the end of 2019 it will have five stores – four in London (a further two are planned for Soho and Shoreditch) and its first outside of London in Sheffield.
menswear; womenswear; footwear; swimwear; jewellery
H&M HENNES & MAURITZ LIMITED
H&M; Weekday; Cos; Monki; H&M Home; Afound; Cheap Monday; & Other Stories
Buffalo; Champion; Cheap Monday; Dr Martens; Eastpak; Fila; Kappa; Levis; Timberland; Vans; Weekday
Karl-Johan Persson (H&M)