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Toast

Description:

Established in 1997 in Wales, TOAST is a British fashion and lifestyle brand selling simple, curated and high-quality clothing as well as homeware. The brand has studios both in London and Swansea and is one of the very few British brands with its own full pattern room. The label has shops around the UK and is also sold in many John Lewis stores.

It was founded by Jamie and Jessica Seaton who sold a majority (75%) stake to French Connection in 2000. Last year French Connection and the Seatons sold the business to the Scandinavian fashion group Bestseller for £23.3m.

Company Information
Annual Sales: £19,000,000
Segments / Shopping Categories: womenswear; footwear; jewellery
Parent Company/Key Investors: Bestseller A/S 
UK Standalone Stores: 17
UK Concessions: 2
Total Global Stores & Stockists: 34
Key Concessions: Peter Jones; John Lewis
Group Companies: Vero Moda; Only; Mamalicious; Vila; Selected Femme; Junarose; Y.A.S; Noisy May; Toast; Jack & Jones; Selected Homme; Outfitters Nation; Only&Sons; Name It
Key Brands Stocked: Toast
Contact Information
Head Office Address:
3rd Floor, Matrix Beta, Matrix Business Park, Swansea SA6 8RE
Head Office Telephone: 0333 400 5200
Website:
Key Locations: 205 King's Road, London, SW3 5ED 191 Westbourne Grove, London, W11 2SB 103 High Street, Oxford, OX1 4BW
Key Executives
Chief Executive: Suzie de Rohan Willner
Buying Director: Nikki Sher - Head of Buying; Jackie Thom - Head of Merchandising
Design Director: Laura Shippey - Head of Design; Britton Newell - Art Director
Retail Director: Neil Hobson (Head of Retail)
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