Established by entrepreneurs Kieran O’Neill and Ben Phillips, who had previously worked together on a start-up in the gaming industry, Thread aims to shake up the way men shop by combining AI with human stylists.

The business has been through a number of funding rounds and in the autumn of last year revealed it had received $22m in a Series B funding round that includes investment from H&M’s CO:LAB fund.

Balderton Capital and Beringea, Forward Partners, noted retail investor Maurice Helfgott and former Lane Crawford deputy president Sebastian Picardo also took part in the funding. The business then went on to secure a further £1m via Crowdcube becoming one of the fastest ever campaigns to hit £1m.

Contact Information
Head Office Address:
1 Alie Street, London E1 8DE
Company Information
Segments / Shopping Categories:

Menswear; Accessories; Footwear

Parent Company/Key Investors:

TriplePoint Capital; H&M CO:LAB; Forward Partners; Beringea; Balderton Capital; Demmis Hassabis; Sebastian Picardo; Mustafa Suleyman; Maurice Helfgott; Andrew Jennings

Number of Brands Stocked: Over 500 brands
Key Brands Stocked:

Topman; Whistles; Zara; Barbour; Fred Perry; Diesel; Uniqlo

Number of Countries Shipped To: Over 70
Key Countries Shipped To:


Marketplace / Aggregator: Yes
Key Executives
Chief Executive:

Kieran ONeill

Buying Director: Terry Betts (Head of Business Development)
Digital Director: Ben Phillips
Marketing Director: Tims Grimsditch
Head of HR: Nicky Brocklehurst
Social Media

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