Frasers Group

Frasers Group


Frasers Group, formally known as Sports Direct Group, operates over 700 sports stores around the UK and Europe as well as 50 e-commerce websites, owning retailers including House of Fraser, Sports Direct, Flannels, Jack Wills and USC.

Headed by CEO Mike Ashley, the group has been rapidly expanded through acquisitions. In 2018 it acquired House of Fraser out of administration and went on to buy Evans Cycles and

In 2020, Frasers Group opened up a multi-brand flagship store in Birmingham, with more to open in 2021. The store features the company’s new premium interior design across multiple floors and boasts some of the biggest names in sportswear including Nike, Adidas and Under Armour.

For more news about Frasers Group, see our related stories below company information.

Company Information

£3.359 billion (2018)


£152.9 million (2018)

Segments / Shopping Categories:

menswear; womenswear; footwear; sportswear; accessories

Company Size (No. of Employees): 27,531
Group Brands:

Sports Direct; House of Fraser; Flannels; Slazenger; Lillywhites; USC; Everlast; Lonsdale; Eastern Mountain Sports; Jack Wills

Key Brands Stocked:

Jack Wills; Adidas; Nike; Puma; Calvin Klein; Kappa; New Balance; Reebok; Speedo; Umbro

Student Discount:

Some brands owned by Frasers Group offer student discount, between 10%-20%.

Contact Information
Head Office Address:
Unit A, Brook Park East, Shirebrook NG20 8RY
Head Office Telephone: 0344 245 9200
Key Executives

David Daly

Chief Executive:

Mike Ashley

Design Director: Craig Stronach
Retail Director: Alex Wilcox
Digital Director: Paul Gunn
Director of E-Commerce:

Niall Sutherland

HR Director: Andy Brown
Head of HR: Sharon Goodman
Chief Financial Officer: Chris Wootton
Social Media

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