Founded in 1982, Sports Direct is the UK's largest retailer of sporting goods, offering a variety of sports, fitness, fashion and lifestyle brands.
Headed by Frasers Group CEO Mike Ashley, dubbed the "Hoover of the high street" for his prolific deal making, Sports Direct features world famous brands such as Nike, adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.
For the latest news about Sports Direct, see our related stories below company information.
Sports Direct handles its own PR.
Frasers Group to open two new flagship Sports Direct stores in Westfield London and StratfordRevenues up 4.4% at Frasers Group but it cautions on softening of luxury marketEyes on ‘elevation strategy’ progress as Frasers reveals latest tradingSports Direct doubles retail presence at Glasgow’s Braehead Centre and adds USCSports Direct is offering London Marathon runners celebratory free servicesSports Direct and Flannels criticised for installing facial recognition security camerasSports Direct launches star-studded ‘Give Me Football’ Christmas CampaignFlannels and Sports Direct to open North East flagship stores at MetrocentreMike Ashley’s Frasers bans working from home as staff caught on social mediaMike Ashley's future son-in-law to receive £20.9m before taking over as Frasers Group CEO