Founded in 1982, Sports Direct is the UK's largest retailer of sporting goods, offering a variety of sports, fitness, fashion and lifestyle brands.
Headed by Frasers Group CEO Mike Ashley, dubbed the "Hoover of the high street" for his prolific deal making, Sports Direct features world famous brands such as Nike, adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.
For the latest news about Sports Direct, see our related stories below company information.
£2.2 billion (Sports Direct and USC, 2020)
menswear; womenswear; kidswear; footwear; activewear; swimwear; accessories; underwear
SportsDirect.com; House of Fraser; Flannels; Slazenger; Lillywhites; USC; Everlast; Lonsdale, Sofa.com
Adidas; Airwalk; Ben Sherman; Calvin Klein; Champion; Converse; Crocs; Diesel; DKNY; Dunlop; Firetrap; Karrimor; Lee Cooper; Lonsdale; New Balance; Nike; Puma; Reebok; Sketchers; Ugg
Debit card; Credit card; American Express; PayPal; Apple Pay; Alipay; Gift cards
Sports Direct offers students 10% off with Voucher Codes
Standard delivery; Next Day delivery; Click and Collect
UK; Europe; US; Canada; China; India; Japan; UAE; New Zealand; Australia
Sports Direct handles its own PR.
Lee Clarke (Retail Area Manager)