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Sosandar

Description:

Sosandar is an online womenswear label launched in 2016 by co-founders and joint CEOs Julie Lavington and Ali Hall from Look magazine. This trend-led label has rapidly outgrown a number of fast fashion etailers through recently improving its gross margin to 55.5% (up from 49.4%) and posted an EBITDA loss of £3.49m (down from £6m).

The AIM-listed women’s online fashion brand posted sales up 228% to £4.44m in the year ending 31 March 2019. During the year Sosandar processed 102,967 orders, up 224% and grew its customer base by 95% to 105,756. Active customers increased by 185% to 62,214. Its average order value increased 10% to £103.19 but returns rate also increased to 50% from 44%.

Sosandar continues to invest and expand its product range through its recent investments in specialist areas of footwear, accessories, knitwear and denim. The leading etailer is worn by a number of high-profile celebrities including, Amanda Holden, Kelly Brook and Natalie Pinkham.

Company Information
Annual Sales:

£4.44m

Segments / Shopping Categories:

Womenswear; Accessories; Footwear

Parent Company/Key Investors:

Orogen PLC

Group Companies:

Thread 35 Ltd

Delivery Options:

Standard delivery; Next working day delivery

Key Countries Shipped To:

UK; EU

Average Order Value:

£103.19

Number of Active Customers: 62,214
Contact Information
Head Office Address:
40 Water Lane, Wilmslow, Chesire SK9 5AP
Head Office Telephone: 0333 305 2866
Website:
Website Traffic: Approx 67,000 on desktop & mobile web in the last 6 months.
PR Company:

Sosandar handles their own PR.

pr@sosandar.com

Key Executives
Chief Executive: Alison Hall; Julie Lavington
Head of Buying: Margaret Melvile
Design Director: Anna Andrews (Head of Design)
Head of Marketing: Lynsey Emersic

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