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Inspired by the life and adventures of British Polar explorer Sir Ernest Shackleton, the eponymous brand is known for its high-quality activewear and outdoor clothing as well as accessories.
The company prides itself on creating expedition-grade performance products with the highest levels of craftsmanship and luxury refinement, as well as striving for the highest standards of sustainability.
The brand was co-founded by Martin Brooks and Ian Holdcroft with the backing of Sir Ernest Shacketon's granddaughter, The Hon. Alexandra Shackleton. It is primarily sold on its own website but is looking to expand its presence with partner retailers and was recently picked up by Harvey Nichols.
Anglia Capital Group
Martin Brooks; Ian Holdcroft
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