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Séraphine

Description:

Launched in 2002 by French designer Cecile Reinaud, Seraphine is an international maternity fashion label and store based in London. In 2012, the company introduced Luxe Collection, a line of maternity clothes for red-carpet events, bridal gowns and outwear all designed for women during and post-pregnancy. In 2013, the brand gained international attention after the Duchess of Cambridge was photographed wearing one of the designs.

In 2015, the label launched The Diana Collection, a line of baby clothing produced in collaboration with the Diana Award charity.Launched in 2002 by French designer Cecile Reinaud, Seraphine is an international maternity fashion label and store based in London. In 2012, the company introduced Luxe Collection, a line of maternity clothes for red-carpet events, bridal gowns and outwear all designed for women during and post-pregnancy.

In 2013, the brand gained international attention after the Duchess of Cambridge was photographed wearing one of the designs. In 2015, the label launched The Diana Collection, a line of baby clothing produced in collaboration with the Diana Award charity.

Company Information
Annual Sales: £17,421,900
Segments / Shopping Categories: womenswear; swimwear
Company Size (No. of Employees): 75
Parent Company/Key Investors: Stork Topco Limited
UK Standalone Stores: 4
International Stores & Stockists: 7
Total Global Stores & Stockists: 12
Key Concessions: John Lewis
Key Brands Stocked: Seraphine
Contact Information
Head Office Address:
Suite 3.01 Grand Union Studios, 332 Ladbroke Grove, London W10 5AD
Key Locations: 179 Kensington High Street, London, W8 6SH 45 Marylebone High Street, London, W1U 5HG 10-12 Cross Arcade, Victoria Quarter, Leeds, LS1 6AZ
Key Executives
Chief Executive: Cecile Reinaud
Buying Director: Ms Roopa Hunt
Design Director: Cecile Reinaud
Marketing Director: Marie Chenailler-Maurice

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