Reformation is luxury womenswear label founded by Yael Aflalo in 2009. This label focuses on efficient, eco-friendly manufacturing and employing green methods into every aspect of the brand. From repurposed vintage pieces and sustainable materials to recyclable packaging, Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure using eco conscious measures.

Reformations main range fits multiple women that are between 5′6 and 5′10. The luxury label also launched a petites collection designed for ladies 5′2 and under, an extended sizes collection going up to size 22, as well as a collection specially designed to fit women with a full C-DD cup.

This luxury label can be found in number of leading retailers and online including Net-a-Porter, Farfetch, Shopbop and Browns Fashion.

Contact Information
Head Office Address:
2263 East Vernon Avenue, Vernon CA 90058
Company Information
Segments / Shopping Categories:

Womenswear; Wedding; Lingerie; Swimwear

Parent Company/Key Investors:

14W; Stripes Group; Imaginary Ventures; Miroslav Duma; Karlie Kloss; Stripes Group; FTL Ventures; Andres S Rosen; Mo Koyfman; 14 W

Number of Countries Shipped To: Approx 50
Key Countries Shipped To:

UK; USA; Canada; Europe; Australia; China; UAE

Key Executives
Chief Executive:

Yael Aflalo

Buying Director: Jennifer Wiacek (Director Of Purchasing)
Design Director: Ludvig Frössén (Creative Director)
Marketing Director: Lauren Rothberg

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